When it comes to improving your business websites’ online sales figures, positioning well in organic search engine results is vital. This is because traffic from search engine results pages is organic, targeted and easy to convert. So, here are 5 top tips for effective search engine optimization in 2020:

1. Look beyond Google

Although Google is still the most significant player in the search engine industry, you also need to make sure you optimize your website content for Amazon and Apple’s search engines. Conducting Amazon keyword research is particularly important if your business sells products. Furthermore, Apple’s Apps are now driving a lot of traffic to business websites, as many people browse the internet on their mobile devices via apps rather than via a browser with Google search set as the default.

2. Choose quality over quantity

Google’s search algorithm underwent a significant update in 2018 to make it better at detecting websites with quality content and positioning them accordingly in results. The trend towards rewarding quality content is guaranteed to persist in 2020. Quality content is text that is easy to read, unique and up-to-date. Furthermore, Google is now placing more value on long-form content as opposed to short 300-word blog posts. Don’t be afraid to publish 2000+ word articles or guides on your business website to improve SERP rankings. Read more about the SERP’s here: https://en.wikipedia.org/wiki/Search_engine_results_page

3. Speed up your website

One of the essential SEO marketing tips for 2020 is to improve your website speed and uptime. Fortunately, there are lots of free SEO agency tools available that can help you to find out how fast your website loads. Google is penalizing slow loading websites’ SERP rankings, so using a quality web host to host your business website is key to achieving better positions on search result pages.

4. Optimize for voice searches

Voice search is now mainstream. With the increasing popularity of technology lick Alexa, Google Home, and Sir, voice searches now already make up a substantial percentage of total mobile searches. Many industry analysts forecast the percentage to reach 50 percent by 2021. Consequently, optimizing for voice search keywords should form an important part of your SE0 marketing strategy. High volume voice search keywords are generally more colloquial and short. They also often take the form of questions or commands.

5. Use structured data

Structured data is now an important ranking factor. To help search engine crawling bots classify the content on your website and index it appropriately, your site needs to be using a structured data layout. If your site has structured data, it is also more likely to appear in Google’s featured snippets. So, start using lots of tags to label your content and make use of bullets, lists, and tables.

Above are five top tips for developing an effective SEO marketing campaign. However, it’s important to always be looking to the future as the search engine industry is evolving at a rapid rate. By staying up to date with the latest updates to Google’s algorithms and technology, you can continuously outrank your competitors on SERPs for profitable keywords.